Italy
2025
A car advice page
Project scope
Transparent cost calculator
A multi-step tax calculation form with a logical structure and an instant preview of results — designed so the user always knows what stage they are at.
Visual direction that builds trust
A calm, warm color palette instead of aggressive accents — chosen to communicate honesty, safety, and professionalism, in line with the needs of the target audience.
Responsive design for 3 devices
Full project in desktop, tablet and mobile versions — taking into account the fact that over 55% of users use mobile devices.
Overview/
CarRent: website design for a car advisory service in Italy
Business Needs/
Business needs and project goals
Problems and solutions
Problem
The site felt like it had been built in a hurry, without a coherent visual direction — which did not inspire trust in a niche where honesty and safety are crucial for users.
Solution
A calm, warm visual direction was designed with a thoughtful color palette. Aggressive accents were replaced with calmer tones that better communicate professionalism and care for the user.
Problem
The hero section did not attract attention or communicate the service’s key benefits. The standard left-aligned layout did not stand out and did not engage users from the very first interaction.
A centered hero layout was designed with benefit cards at the bottom that immediately communicate the service’s value: free access, no scams, and speed. This layout gives the page some “breathing room” and immediately engages the user.
Problem
The tax calculator form displayed all fields at once, which was overwhelming — especially on mobile devices, which are used by more than half of the site’s users.
Solution
The form was redesigned as a multi-step process with a clear structure. On desktop, the calculation results are visible on the right side of the screen while scrolling. On mobile, they appear after each step with larger text for better readability.
